Imagine a city where the most successful shop helps you end your life. But the owner’s just had a baby - and he’s joie de vivre personified…

Imagine a shop that for generations has sold all the accoutrements of the perfect suicide. 

This family business prospers in all its bleak misery, until the day it encounters true joie de vivre in the shape of the owners' younger son, Alan. What will become of The Suicide Shop in the face of Alan's relentless good cheer, optimism and determination to make the customers smile?